- Branding
- Tone of voice
- Website
- Social feed
I treat every client’s brand like my own
name is on it. Mirabell was no different:
built to look premium, built to last,
built to bring clients in.Serj Popa, founder
Branding · Graphic Design · Web Design · Marketing Strategy · Business Consultation Your work looks premium. Does your brand?
Clients judge you before they ever get in touch. I design the brand, build the website and plan the strategy that make that first look count.
Built for growing businesses, personal brands, creators, entrepreneurs, startups and training academies.
Be the obvious choice
Why your clients choose someone else?
Services: graphic design, web design & business strategy
Your brand, website and strategy built together, so nothing gets lost between agencies.
Service
Brand identity
The first thing clients see, and the reason they choose you over the business next door.
Ignite
€249
Logo essentials
- 2 logo concepts, 2 revisions
- Primary and secondary logo
- Colour / Black / White versions
- Full file kit (SVG, PNG, EPS)
- 1x Social profile image
- Editable source files, yours forever
1 to 3 working days
Most chosen
Elevate
€590
Complete brand identity
- Zoom discovery call to capture your brand voice
- 3 logo concepts, 3 revisions
- Primary logo, secondary logo and icon, each in colour / black / white
- Full file kit (SVG, PNG, EPS)
- Colour palette and fonts
- 6-page brand guide
- Business card design
- 6 Instagram highlight covers
- Editable source files, yours forever
3 to 7 working days
Dominate
+€1,290
The brand that leads your market
- 90-min positioning workshop
- Review of 5 local competitors
- 3 concepts, 7 revisions
- Primary logo, secondary logo, icon and wordmark if requested, each in colour / black / white
- Custom brand pattern
- Full file kit (SVG, PNG, EPS)
- 12-page brand guide
- Business card and email signature
- Social kit: 6 highlights, 3 post templates
- Brand story and tagline
- 30 days launch support
- Priority WhatsApp support
- Editable source files, yours forever
7 to 14 working days
Timelines exclude your feedback time.
Service
Websites
A website that books clients while you work.
One-Page
+€790
One page that books
- 1 page
- Booking button and contact form
- Google Analytics and basic SEO
- 3 months care included
1 to 2 weeks
Business
+€1,490
Ready to take bookings
- Up to 5 pages
- Your booking app connected (Fresha, Booksy, Calendly, Wix Bookings or similar)
- Prices page
- Google Business Profile linked
- SEO basics
- 1-hour handover training
- 3 months care included
2 to 4 weeks
Most chosen
Signature
+€2,990
Custom design, premium feel
- Custom-built, up to 8 pages
- Animations and premium details
- Fast, secure hosting
- Your booking app built into the site
- SEO Advanced & analytics
- Business email set up (up to 3 mailboxes)
- Custom graphics and icons
- 30 days launch fixes
- Priority WhatsApp support
- 3 months care included
4 to 6 weeks
You own everything.
Your domain, business email, hosting, Wix plan, booking app and any other tools your business uses are in your name. You pay the providers directly. I set them up and tell you the monthly cost before we start. Every site includes 3 months of care, free.
Care plans
Every website includes 3 months of Plus, free. After that, choose the plan that suits you, or none at all.
Essential
€17/month
Safe and up to date
- Security and software updates
- Monthly backup
- Uptime monitoring
- Email support
Most chosen
Plus
€25/month
Always fresh
- Everything in Essential
- Weekly backups
- Up to 30 min of edits a month: prices, photos, text
- Booking and contact form checks
Pro
€40/month
Growing online
- Everything in Plus
- Daily backups
- Up to 1 hour of edits a month
- Monthly Google Business post
- Monthly traffic and enquiries report
- Quarterly speed and SEO check
- Priority support
Pay yearly and get 2 months free. Cancel anytime. Domain and hosting fees are separate.
Service
Strategy
A clear plan before you spend on design, or a second brain when you need one. Book it on its own.
Strategy
- Free Brand Check, 15 min
- Free
- Strategy session, 60 min*
- €120
- Brand and online presence audit: written report plus a video walkthrough*
- €190
- Pricing and menu makeover: your price list rebuilt to earn more per client, with packages and a 60-min call
- €290
- Launch plan: 90-day plan for an opening, new service, second location or academy
- €390
- Strategy project: positioning, menu and pricing over 2 to 3 weeks, 3 sessions
- +€690
- Monthly consulting: 2 calls a month, WhatsApp support, offers and numbers review (min. 3 months)
- €290/mo
*Credited back on any project over €500 booked within 14 days.
Let AI take the repetitive work off your plate: instant replies to client questions, booking follow-ups, content and admin that run on their own.
Tell me what eats your timeEvery business is different, so every automation is built around yours. Send an enquiry and I’ll show you what AI can do for you.
Send an enquiryService
Social media
Monthly content and ads that keep your chairs full.
Starter
€290/month
Stay consistent
- 1 platform
- 6 posts and 4 stories
- 1 carousel
- Monthly content calendar
- Captions and scheduling
Most chosen
Growth
€490/month
Grow and get bookings
- Instagram and Facebook
- 8 posts and 8 stories
- 1 seamless carousel
- 2 reels edited from your footage
- Captions, hashtags, scheduling
- Highlight covers kept fresh
- Monthly results report
Authority
€890/month
Own your local market
- Instagram, Facebook and TikTok
- 12 posts and 12 stories
- 2 seamless carousels
- 4 reels edited from your footage
- Profile and bio refresh
- Trend research
- Monthly competitor check
- Monthly 30-min strategy call
- Monthly results report
Starter
€400/month
2 posts a week
- 1 content day at your business
- 5 reels, filmed and edited
- 3 posts
- Your own content strategy
- Monthly content calendar
- Personal brief before the shoot
- Travel, equipment and graphics included
Ready in 3 to 5 days
Most chosen
Growth
€690/month
3 posts a week
- 1 content day at your business
- 8 reels, filmed and edited
- 4 posts
- Your own content strategy
- Monthly content calendar
- Personal brief before the shoot
- Travel, equipment and graphics included
Ready in 3 to 5 days
Authority
€1,090/month
4 posts a week
- 1 content day at your business
- 12 reels, filmed and edited
- 4 posts
- Your own content strategy
- Monthly content calendar
- Personal brief before the shoot
- Travel, equipment and graphics included
Best if you're happy to speak on camera. Ready in 3 to 5 days
Instagram ads€190+ €150/moReels and stories in front of local clients
Facebook ads€190+ €150/moReach the clients who still use Facebook
Meta ads€260+ €150/moInstagram and Facebook together, one campaign
Google ads€190+ €150/moShow up when people search near you
All three togetherAsk meInstagram, Facebook and Google, for less
Setup first, then monthly management. Ad spend is paid directly to Meta or Google.
Not sure where your clients are?Tell me who you want more of and I’ll suggest the platform that pays back first.
Discuss your campaignService
Bundles
Brand, website and growth together, for less. Payment plans available.
Launch Kit
€1,090
For new businesses getting started
Save €189
- Ignite logo2 concepts, primary and secondary logo, colour / black / white, full file kit
- Business card designDouble-sided, print-ready
- 250 printed business cards350+ gsm
- One-Page website1 page with booking button, contact form and basic SEO, plus 3 months care
- Google Business Profile setupDetails, hours, logo and photos, so clients find you on Google Maps
- Business email set upUp to 3 mailboxes on your own domain, so you look established from day one
Most chosen
€2,335 booked separatelyInstalments
available
Glow-Up
+€1,990
For established businesses ready to level up
Save €345
available
- Elevate brand identity3 concepts, primary logo, secondary logo and icon, colour palette and fonts
- 6-page brand guideHow to use your logo, colours and fonts, so everything stays consistent
- Business card designDouble-sided, print-ready
- 250 printed business cards350+ gsm
- Business websiteUp to 5 pages, prices page, SEO basics and your booking app connected, plus 3 months care
- Google Business Profile, fully optimisedServices, keywords, photos and first posts set up to win local searches
- Instagram and Facebook profiles optimisedBio, profile image, links and 6 highlight covers set up to turn visits into bookings
- Business email set upUp to 3 mailboxes on your own domain
- 1-hour handover trainingSo you can update prices, photos and text yourself
Boss Move
+€4,090
Brand, website, marketing. Done.
Save €550
available
- Dominate signature brandPositioning workshop, review of 5 competitors, 3 concepts, full logo suite and brand pattern
- 12-page brand guideLogo, colours, fonts, pattern, tone of voice and real examples
- Business card and email signature designMatching your new brand
- 500 printed business cards350+ gsm
- Signature websiteCustom-built, up to 8 pages, animations, advanced SEO and your booking app built in, plus 3 months care
- Google Business Profile, fully optimisedServices, keywords, photos and first posts set up to win local searches
- Instagram and Facebook profiles optimisedBio, profile image, links and 6 highlight covers set up to turn visits into bookings
- Launch announcement set2 posts and 5 stories that tell your audience your new brand is live
- 1-hour handover trainingSo you can update prices, photos and text yourself
- 30 days launch supportSmall fixes and questions after going live
- Priority WhatsApp supportYour messages answered first, from kickoff to launch
Service
Single designs
Need just one thing? Pick it here. These are design prices.Want it printed or made? See Print & products.
Cards & vouchers
- Aftercare or appointment card
- +€45
- Loyalty card
- €55
- Gift card or promo voucher
- +€60
- Business card
- €75
Flyers, menus & brochures
- Flyer
- +€70
- Poster
- +€75
- Price list or menu, 1 page (+€40 per extra page)
- +€120
- Bifold leaflet
- +€120
- Trifold leaflet
- +€170
- Brochure
- +€290
Business essentials
- Email signature
- €35
- Google review QR card
- €40
- Digital gift voucher, an emailable PDF
- €55
- Logo redrawn as a sharp vector
- €70
- Digital consent form: fillable PDF clients type and sign on laptop / tablet / phone
- +€180
Merch & packaging
- Totes, pouches, mugs, cards
- +€50
- Uniform print design
- +€60
- Stickers and labels
- +€65
- Packaging box
- +€275
Academy & training
- Training manual, 10 pages minimum
- +€25/page
- Certificate
- €70
- Course launch kit: course logo, certificate, 1-page course flyer and a social launch set (posts and stories)
- +€450
Indoor & display
- Opening hours door sticker
- €45
- Indoor signs and wall logo
- +€90
- Window vinyl design
- +€90
- Roll-up or shop banner
- +€110
- Waiting-room TV slides, set of 6 (+€20 per extra slide)
- €150
Shopfront & vehicles
- A-board or pavement sign
- +€70
- Shopfront sign design, with a mock-up on a photo of your shop
- +€190
- Illuminated or LED sign design
- +€240
- Van graphics: logo and contact decals
- +€250
- Full van wrap design
- +€490
Social media design
- Single post design
- €25
- Reel edit
- +€35
- Seamless carousel, up to 8 slides
- €55
- Story set of 5
- €60
- Before and after post templates, set of 3
- €60
- 6 highlight covers
- €70
- Story info set (booking, about, services)
- €90
- Instagram starter kit: profile image, 6 highlight covers, 3 post templates and bio
- €220
- Editable Canva templates, set of 10 posts and stories you edit yourself
- +€220
- Seasonal campaign set (4 occasions)
- €290
Every design includes 2 revision rounds and print-ready files.
Rush delivery +30%Extra revision round +€30Editable file €50Social media version €20Second language, you supply the text +40%Printing: see Print & products
Service
Print & products
Your design printed on the paper you choose, plus branded products and signs for your space. Made and delivered, no suppliers to chase.
Cards
- Aftercare or appointment cards, 250
- +€27
- Loyalty cards, 250
- +€35
- Business cards, 250
- +€30
Vouchers & documents
- Certificates A4, 25
- +€35
- Gift vouchers DL, 50
- +€35
- Price list or menu A4, laminated, 25
- +€65
Flyers & posters
- A3 posters, 10
- +€40
- A5 flyers, 250
- +€40
- Folded leaflets
A4 folded to A5, 500 - +€140
Premium paper & finishes
- Rounded corners
- +30%
- Recycled paper
- +15%
- Luxury textured paper
- +60%
- Soft-touch velvet finish
- +25%
- Extra thick 600gsm
- +30%
- Spot UV gloss details
- +100%
- Silver / Gold / Rose Gold foil
- +200%
Printing: you approve a final proof, then your order is printed and ready in 5 to 7 working days. Print is paid in full upfront. Final prices, no extra charges. Paper and finishes are added as a percentage of your print price, so they scale with your quantity. Delivery is €15 per order anywhere in Ireland, and may differ for special requests.
Reception & counter
- Branded business card holder
- +€30
- Google review QR stand, branded acrylic
- +€35
- Acrylic price list or menu stand
- +€40
- NFC "tap to review" stand
- +€45
Events & display
- Roll-up banner with stand
- +€120
- Branded table cover
- +€150
- Backdrop or photo wall
- +€365
Branded products: design and product in one price. Final price depends on size, material and quantity. Made to order, paid in full upfront, delivery quoted with your order.
Shopfront signs
- Acrylic 3D logo sign, no lights, up to 1m
- +€490
- Projecting sign, round, double-sided, no lights
- +€790
- Acrylic 3D shopfront letters, no lights, over 1m
- +€890
- Projecting sign, round, double-sided, lit
- +€1,090
- LED 3D logo sign, waterproof
- +€1,500
Indoor & window
- Window vinyl, supplied and fitted
- +€180
- Acrylic or 3D wall logo
- +€250
- LED neon sign, indoor
- +€290
- Light box sign
- +€350
Fitting
- Small sign up to 1m, ladder height
- €300
- Fascia sign, 1m to 2.5m
- €450
- Large sign or above ground floor
- €590
- Removing an old sign
- €90
Signs: design and sign in one price, made to measure. Send a photo of your shopfront for an exact quote. Fitting is optional. LED signs are connected by a registered electrician, quoted separately. Travel outside Dublin is quoted.
Need something specific?Custom sizes, materials or larger quantities are quoted within 12 hours.
Ask for a quoteService
Extras
Your tools set up properly and working for you, so bookings, reminders and reviews run on their own.
Setup
- Business email, up to 3 mailboxes
- €60
- Extra mailbox
- €15
- WhatsApp Business: profile, quick replies, catalogue
- €60
- Google Business Profile setup and optimisation
- €75
- Booking app: services, staff, prices, deposits
- +€90
- Online payments and deposits (Stripe)
- €90
- Instagram and Facebook profile setup: bio, profile image, links, 6 highlight covers
- €90
Automations
- Instagram, WhatsApp and Facebook auto-replies
- €60
- Automatic booking reminders and review requests
- €90
- Newsletter sign-up with welcome email (Mailchimp)
- +€120
Launch & training
- 1-hour handover training
- €60
- Launch announcement set: 2 posts and 5 stories that say your new brand is live
- €95
You own everything: every tool is set up in your name and you pay the provider directly. I tell you the monthly cost before we start.
Not sure what you need?Tell me how you take bookings today and I’ll suggest the setup that saves you the most time.
Ask about setup
Founding client offer
20% OFF ANY SERVICE
7 SPOTS AVAILABLE, UNTIL 30 NOVEMBER
Recent work
From first sketch to launch
Reviews
What clients say
Real words from Dublin businesses I’ve worked with.
Our whole brand, finally premium.
He rebuilt everything for us: logo, website with online booking, google and meta ads, business cards, flyers, even our academy training books. It all looks premium and matches. Most of our clients find us online, and it’s brought us new clients and bookings. Clear prices from day one.
Mirabell Aesthetics & Academy (opens in a new tab)Maria · Clondalkin, Dublin
My website looks amazing, especially on the phone.
That matters, because most of my clients find me there. They see my treatments in seconds and get in touch. Great communication from start to finish.
Shaped Face and Body (opens in a new tab)Tomek · Bray
Straight talking, fair price, no messing around.
I just needed it done right. Logo, website, business cards: sorted. The garage finally looks as trusted online as it is in person.
Car Fix Mechanic (opens in a new tab)Alex · Clondalkin, Dublin
Sorted my ebook without the stress.
Serj set up my ebook on my website step by step and explained everything simply. I’d recommend him to anyone: professional, on point and fast.
Liv Lashes (opens in a new tab)Liv · Lash artist
Serj nailed it!
My new business cards and flyers look as good as my nail work 💅 Clients always pick them up and comment. Quick, friendly and great value.
Nailed It by DianaDiana · Nail artist
Tap the card for the next review
Hi, I'm Serj.
I find what’s holding your business back.
And I fix it.
Brand, design, website, marketing.
One person. One plan.
Everything works together.
How it works
Free Brand Check
15 minutes on Zoom. We look at your brand and online presence together.
Your 3 options
Within 12 hours you get a clear proposal with three options.
Secure your slot
Under €250, pay in full to book. Over €250, a 50% deposit books your project and the balance is due before final files.
Design and launch
Concepts, refinements, then your finished files, ready to use.
How can you help me?
Branding and graphic design (including book and ebook covers), web design, and marketing strategy and business consultation. I work with growing businesses, personal brands, creators, entrepreneurs, startups and training academies who’ve outgrown DIY and need a brand that actually brings in clients.
Do you work with clients across Europe?
Yes. GOAT BOLD works fully online with clients across Europe. Calls, reviews and handover all happen online.
How much does a project cost?
Projects start from €25. Most branding and website projects land between €249 and €2,990.
Your quote is based on what your business actually needs, not on what I could upsell you. We agree a fixed price in writing before any work begins. Final prices, no extra charges. No surprises.
Can I book strategy without design?
Yes. Strategy can be booked on its own. One-off 1:1 sessions are ideal for working through pricing, service menus, packages, positioning, offers, launches, marketing ideas or your next big move, without committing to a full design project.
How long does a project take?
A logo takes 1 to 3 working days and a full brand identity 1 to 3 weeks. Websites take 1 to 6 weeks, depending on the size.
You’ll get a timeline with real dates at the start, and if anything is going to move, I’ll tell you straight away.
What if I don’t like the first designs?
Then tell me, and we fix it. Every project comes with revision rounds built in: at least 2, and up to 7 on the biggest brand package.
Honest feedback makes the work better, so there’s no need to be polite about it.
Do I own everything at the end?
Yes. Your logo files, brand guidelines, templates, website and logins are yours to keep. No lock-in.
How do we get started?
Send me a message or book a free 15-minute Brand Check. We’ll look at your business, where it’s stuck, and what would actually move it forward. If I’m not the right fit for you, I’ll say so.
Free brand check
Find the one thing holding your business back
Send your Instagram or website. I'll reply with the first thing I'd fix. No pitch, no fluff.